Creative from Omaha,NE with a passion for illustration, design, creative direction and strategy. I love learning new things and challenging myself. I frequently post things about my dog and my attempts of making music.

  • Penny

    Penny

    Beginning with a white label product I previously helped create, I led a team of UX Designers in the creation of a shop and self care platform for a new fixed mobile convergence telcom brand. I was fortunate enough to be involved in this project from it’s inception, working closely with the team, providing BA insights, user research and copious amounts of wire framing/prototyping.

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  • Noddle Companies

    Noddle Companies

    This Noddle Companies project started as a website refresh, but with my team’s recommendation, turned into a brand overhaul. I art directed and helped create a new logo with a brand guideline document, which was then used on a website project where I was responsible for creating a user experience document and visual designs.

  • Midwest Laboratories

    Midwest Laboratories

    Midwest Laboratories is a large Omaha–based soil, water and food testing company who has garnered some of the top lab talent and established a significant number of clientele. In order to keep Midwest Laboratories at the forefront of technology, I created a new content strategy, user experience and visual design resulting in a website that allows users to browse and submit tests, putting them vastly ahead of their competition. This website is currently waiting to launch. In addition to this online repository of tests, I concepted and art-directed a series of printable submittal forms for their clients who aren’t yet ready to use an online submittal tool.

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  • University of Nebraska

    University of Nebraska

    The University of Nebraska–Lincoln was looking to change the way they marketed their College of Arts & Sciences by establishing a unified message. To do so, I spearheaded a team who’s goal was to combine 28 websites consisting of more than 15,000 webpages into just 900. While working with this team I was responsible for developing a concept strategy for the University and designing a new website, considering both our new strategy and UNL’s existing brand.

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  • Kung Fu Panda

    Kung Fu Panda

    Working with the companies Dreamworks and Creata, I concepted, wireframed, designed and oversaw the development of a website that was used in a promotional sweepstakes held for the release of Kung Fu Panda 3. Users would submit a code they received from a fortune cookie, collected in select movie theaters, into a form on the website. They would then see an on-screen fortune cookie that opened to reveal whether they had won or not, which I also concepted, photographed and animated. In addition to the website, I created a logo that was used throughout all touchpoints of the promotion.

  • Killer Instinct

    Killer Instinct

    For its inaugural launch, Ultimate source (a USA-based toy designer/manufacturer) developed a line of figures for the video game Killer Instinct. I was responsible for creating a content strategy, user experience Document and visual design for an e-commerce site that was to satisfy both the desires of Ultimate Source and Microsoft. I also concepted, art directed and oversaw the production of an animatic that was used as an interactive piece within site.

  • Northeastern University

    Northeastern University

    Northeastern University came to my company seeking help in admitting higher quality students through a new, more personalized website. To do this I created comprehensive documents for content strategy and user experience, which I then used to design and oversee development on a new Admissions website. In addition to that website, I concepted and art directed two animated introductory videos to be used on a variety of social media platforms.

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  • MB Patches

    MB Patches

    MBPatches.com started as a web application that I designed and developed to provide myself with an online repository of configurations for a synthesizer that I own (Arturia Microbrute). Other owners quickly caught wind of the site and it amassed thousands of views/uses within its first month. Arturia soon learned of its existence, contacted me, and asked me to create a sister site for their Arturia Minibrute. The two sites were combined, and the MBPatches.com as it is today, was born.

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  • Senior Product Designer

    IncludeHealth — Columbus, OH

    December 2021 — Present

  • Senior User Experience Designer

    Cardinal Health — Columbus, OH

    October 2020 — December 2021

    Leading User Experience design for a product team. Responsibilities include: Articulation of UX problems and opportunities, creation of low and high fidelity designs (and prototypes) for new products or features, identifying and testing assumptions and responding to quantitative and qualitative learning.

  • User Experience Designer

    Aviture — Omaha, NE

    Nov 2016 - October 2020

    Creation of high-level creative, concepts and prototypes, while demonstrating a robust understanding of modern user-centered design methodologies. Effective collaboration with clients, project management and development teams.

  • Associate Creative Director

    Phenomblue — Omaha, Ne

    May 2014 — Nov 2016

    Ideation of business strategy and the creative work needed to fulfill it, including, but not limited to, web design, branding, art direction and user experience design.

  • Web Developer

    Bozell — Omaha, NE

    May 2012 — May 2014

    Development and maintenance of custom web applications and marketing solutions. Programming of systems utilizing all industry-standard languages and utilities.

  • Web Designer

    Envoy, Inc. — Omaha, NE

    September 2010 — May 2012

    Web design and front-end development, primarily in Drupal.

Please email me at: jacobsen.brady@gmail.com